Hotel Chevalier was used as a viral marketing technique to attract viewers to The Darjeeling Limited, a film by Wes Anderson. Instead of simply releasing a trailer for The Darjeeling Limited, the producers created Hotel Chevalier, a thirteen minute prequel to the film, and released it for free download from iTunes. In the span of a month there were nearly 500,000 downloads, generating a buzz around both the short film and the expected release of The Darjeeling Limited. Wes Anderson already has a reputation for having somewhat of a cult-following, but Hotel Chevalier also gained a lot of attention from the scene featuring Natalie Portman in the nude, which attracted a whole separate level of viewers to that scene alone. The article by Yochai Benkler on A Moment of Opportunity and Challenge discusses how the internet has developed clustered communities of interest which encourage the spreading of ideas suited to any given interest cluster. Hotel Chevalier spread quickly and to its intended audiences through such channels of interest. By having groups in place that are engaged and interested in Wes Anderson and his work, Hotel Chevalier easily spread to specific areas of interest that allowed the short film to permeate targeted groups and virally generated interest in The Darjeeling Limited.