Monday, August 17, 2009



The viral video "Evolution of Dance" is as simple as they come. Yet this video has somehow managed to capture the attention of millions. Other than humor, this video is entertaining due to its simplicity. Because it is so simple and uncomplicated it allows the wider population to enjoy and understand it. In this day and age where the media is so complicated, it tends to leave some of the population behind. There are a lot of videos about politics, virtual worlds or video games, and a majority of the population does not understand or chose to understand these things. Therefore videos that are simple are the videos that have become the most popular. This is where we see Identity come in, it is easy for an average person to relate to this video. We can compare the music and dance in this video, to something else universal like numbers or math. Everyone can relate to these regardless of their location or personal traits. In this video the entertainer plays several different songs, from several different genres. This allows people of all genders, ages and races to relate to it. This video shows a type of human identity, it shows the common man. The humor does not have to be complicated, just something that he can easily relate to. This in a way is similar to the video of the guys catching the laptops with their butts, it is simple, fun comedy, an escape, even if just for a moment, from reality. It shows the sheer enjoyment of viral videos and the use of internet for entertainment purposes.

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