Tuesday, August 18, 2009
The Change in the Comedic Industry
The Latino Comedy Project’s spoof on the movie 300 was a huge hit viral video on YouTube; since, they have made many other spoof viral videos such as their series based off of the PC vs. Mac commercials. For a group of comedians they are on the cutting edge in their field for realizing that they could get an audience by using viral videos, making fun of, and appreciating their own culture. The LCP now has a huge following not only with the Latin community but now with a worldwide audience. In fact according to their website, they have had over seven million views worldwide. The viral videos they have made have put this comedic group on the map.
Aside for them being a comedic group who puts videos together that everyone has to admit are funny in some way, there are other reasons as to why they were able to take off. They understood the timeless time of networks, to be more precise, the internet networks. Meaning that no matter where you are in the world a person would be able to access the group’s skits online and share them with friends. The viral video that helped them take off, has survived on the internet and can still easily be found; just one of the features of the networks, survivability. Also, they were able to do this video without as far as anyone knows, be deemed for doing a spoof on a movie that had at the time just been released into theatres, demonstrating the standing a hacker may have in using another person’s or company’s ideas that they may by law own copyrights to.
It seems in order to receive attention and gain an audience; you have to be willing to create a viral video.
- Michelle Erwin
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This video is an example of visual culture in a hybrid economy as it take the user-generated style of the mash-up to help the Latino Comedy Project gain a broader audience. As this mash-up makes light fun at the so called "Immigration Issue" and the Movie 300, De-Certeau would advocate that this as "Textual Poaching" or taken these themes beyond their original textual boundaries and combining them to form a new purpose,comedy, while still highlighting the LCP as viral.
ReplyDeleteThe creator is defiantly an active audience that saw a meaning behind race and war. It gives a critique on politics and entertainment which brings up discussion on the comment wall. This would also help it become viral since the topic of immigration itself is pretty heated.
ReplyDeleteAt the same time this shows some fan culture not just for the film but for the creators of this video, The Latino Comedy Project. Creating this video and having it become viral is good for them to as a small production group.
I think the snarky tone this video depicts as well as the sound effects are aesthetics that contributed to it going viral. Watching this short clip, it is easy to notice the snarkyness as the character is holding the broom and making dinosaur-like sounds. These silly attributes give off the snarky tone. These aesthetics make people laugh as they watch the video. This video also provides a sense of inclusion to the latino society by forming a connection. Anyone who is familiar with the latino culture can feel this connection and sense of inclusion as they watch this video.
ReplyDeleteThis video represents how YouTube demonstrates the way in which fans appropriate material for meaning through textual poaching. Textual poaching occurred when videos contain content that is taken from the 2007 American action film 300 combined with racial user generated comedy. It is also reflective of the negative potential of internet as this video combines a multitude of racial stereotypes concerning Hispanic people.
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